Hi there! My name is Natalia.
I’m a Senior Product Designer specialized in
I see, organize and structure the means to improve productivity and scale experiences in product design through systems thinking, where design and engineering are inseparable.
We never forget our first time, they say. These were the challenges of making a collective design system for a traditional Brazilian bank in 2019.
Facing a real DS dilemma: How to justify the design choices made by a previous team without redoing everything from scratch?
My third design system had a lot of accomplishments and a whole new sense of ownership while facing several engineering challenges.
This was my favorite design adventure in 2022. In only 24 hours, five designers in three different time zones had a great idea for a Figma plugin.
Pix is an instant payment method that works in all Brazilian financial institutions. It was a real ux race to build it in real time.
The largest redesign project I’ve ever participated in; solving many different UX problems and refining the UI to the pixel-perfect level.
I’d love to connect and see how we can work together.
not.nataliacoelho@gmail.com
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